Email testing and Quality Control
Email testing is essential today with a wide variety of devices on the market today, it isn’t enough to test once or twice and announce the work as “done”. We implement a methodical; quality control process which sees your email tested on all major platforms and reworked until we achieve perfection.
Creative coding is only the beginning of the journey our crafted emails take. For a successful communication, it is important that the end result is rendered to look as it should – no matter the platform. Over 80% of email today is read on a mobile device. The desktop, once the master of online interaction has been overtaken by our daily dependence on our phones for news. Our quality control program covers an astonishing array of test platforms to include this vast spread of mobile options. From a standard Chrome-on-Windows desktop configuration to the wide array of email clients available on Android for the latest smartphones. We make sure we check every element of our crafted email on all these apps and devices. Checking thoroughly and fixing the slightest issue to produce a product which renders perfectly every time.
At Email Artisan we understand the importance of testing your email templates on as many platforms as possible. In the technology-driven age that we live in, there are so many platforms and service providers out there that simple testing it for Outlook and Gmail aren’t enough. That’s why we use Litmus testing to test your emails.
The importance of efficiency?
Coding for emails can be a little different than writing HTML for a web page. There are more than 90 popular email clients available, and there is no standard that is universal to them all. This means that we need to be extra careful when coding emails to ensure that they don’t land in your client’s junk folder, which is where testing comes in.
Moreover, Data shows that the longer the response time for an email, the less likely the reader is going to engage. With marketing at the core of our purpose, we work diligently to ensure that Email Artisan products are optimised for supreme rendering speeds. It is as important to us as it is to you that no potential customers are lost through sloppy code. Consequently, we provide this full-scale testing process to deliver error-free programming every time.
Test your emails?
Using Litmus software, or something similar, we will test your email templates across more than 90 typical, and more obscure, email clients, testing critical elements that could impact your email performance and identifying how likely your email is to appear as spam. We can test, and test again until it is perfect! There are two main tests when we’re looking at emails; Browser testing and spam testing. Browser Testing This is where we worry a little bit more about how the email looks and that the elements of the email are all working as they should. We perform our browser testing on more than just your standard email clients. Additionally, with the rise of the smartphone and tablets, we need to be certain that your email will perform as it should on different versions of software out there.